Tenth House Elite Performance Collection
Tenth House creates high-impact performance costumes. I have a lead the creative from page to screen: directing shoots with dancers and choreographers, planning lighting and looks, and making real-time schedule calls so we get the right shots on time. I learned the technique language so poses are authentic and the garment reads for the genre. After the shoot, I handle image selection, catalog layout, and product and social feature videos.
My role:
Shot lists for stills and motion that show construction, back views, and detail crops
On-set direction with dancers and choreographers to capture true technique
Scheduling, timekeeping, and troubleshooting so the day stays on track
Coordination with hair, makeup, and wardrobe to keep talent camera-ready
Lighting and angle choices to highlight fabric, stones, and movement
Selects grid and catalog layout
Editing short product clips and social feature videos; cutdowns for reels, email, PDP, and banners
On Set
I run the shot list and the clock, direct talent with our choreographer and photographer, provide input for lighting, styling tweaks, and flag the back views and detail moments we need for catalog and social.
Catalog + Web
I lay out the Tenth House catalog with the right selects and back views so each style reads clearly. Online, I design the homepage, launch pages, and PDP assets to carry the same story in a clean, simple way.