The 2021 Tenth House Collection

Tenth House provides dancers with unique costume styles to elevate their performances. I was responsible for catalog production, web homepage design, and advertising across email and social media channels. I also created flash pages and played a role in the photo selection process.

I helped elevate the brand by keeping it clean and ensuring that the customer was able to understand each part of the costume in a new light, even without the aid of video. In order to portray dancing in still imagery, I had to learn what authentic dance technique looks like because our customers are dance experts and we could never fake it. I provided designs that conveyed higher quality products worthy of an elevated price point.