Studio Merch by Revolution

Studio Merch is Revolution’s personalized dancewear program that lets studios sell elevated, logo-ready merch without the usual runaround. It makes it easy for studios to reinforce dress code, strengthen their brand, and build community through customized classwear.

I helped shape how Studio Merch looks, feels, and shows up to studio owners across channels, including art directing the lifestyle shoot.

My role:

• Led the Studio Merch visual identity so it feels clean, modern, and studio-friendly

• Oversaw the launch website, including page structure, hierarchy, and imagery direction

• Created and approved social and launch assets that explain the program clearly and show real product examples

• Partnered with internal teams on positioning so it feels like a natural extension of our classwear and costume lines