Studio Merch by Revolution

Studio Merch is Revolution’s personalized dancewear program that lets studios sell elevated merch with their own logo. The goal is simple: make it easy for studios to reinforce dress code, strengthen their brand, and build community through customized classwear without the usual hassle.

The offer: high quality, studio branded dancewear with no vinyl iron ons, no print shop pickups, and a simple minimum of 24 customized pieces per order in any mix of styles, sizes, and colors.

I helped shape how Studio Merch looks, feels, and shows up to studio owners across channels.

My role:

• Led the visual identity for Studio Merch, building a look that feels clean, modern, and studio friendly

• Designed and oversaw the launch website, from page structure and messaging hierarchy to layout and imagery

• Created and approved social graphics and launch assets that explain the program and highlight real product examples

• Developed simple, clear messaging that studio owners can understand at a glance, focused on ease, quality, and brand building

• Partnered with internal teams on how Studio Merch is positioned alongside our costume and classwear lines so it feels like a natural extension of the brand, not a one off campaign